Art Déco, a name derived for extreme synthesis from the words Exposition internationale des arts décoratifs et industriels modernes, held in Paris in 1925 and therefore also called 1925 style, was a phenomenon of taste that substantially affected the period between 1919 and 1930 in Europe, while in America, especially in the USA, it lasted until 1940: it concerned the decorative arts, the visual arts, architecture, design and fashion.

To understand this style, so refined and rich, which travels on the fine line that separates the valuable from the kitsch, it is necessary to analyze the society in which it has established itself.

Art Deco is the style of the “children of the First World War”, of a bourgeoisie that wants to leave behind the horrors of the recent past to get drunk with life (and not only that!). These are the years in which the markets of Wall Street are established and the bored rich organize parties to celebrate their success in a loud, opulent, frantic and aggressive way.

 

Art Deco is essentially characterized by classic and symmetrical forms, clear geometries and plasticity in the figures. From this point of view, the Déco is visually contrasted with the Liberty style, characterized instead by supple shapes that reflect nature and its sweetness.

The contrast is also clear in the philosophy that underlies the two philosophies: it is so romantic, sweet and dreamy
Liberty style, how energetic, compact and worldly is the Deco style.

After all, the watchword of the Deco style is “modernity”. Cars, airplanes, skyscrapers, ocean liners, airships and electric lights are the new myths of a society that looks with contempt at all that is considered “old”. Not surprisingly, the Art Deco textures, sudden, broken but at the same time orderly and harmonious, resume the rhythm of Jazz music, which together with Charleston was establishing itself in those years in the night clubs of Paris, Chicago and New York.

However, the sources of inspiration for Art Dèco are many: from extra-European art, such as that of the ancient Egyptian, Chinese or pre-Columbian civilization, to Cubism and Futurism, which established themselves in the years preceding the First World War.

The Deco style, especially in its initial phase, finds ample space in the field of decorative arts, managing to give new impetus to the sector of object and furniture design.

The Déco furnishings are elegant and refined, also precious in the choice of materials: lacquer, inlaid wood, shark or zebra skin, stainless steel, aluminum, colored glass.

Art Deco is largely expressed through architecture: cinemas, railway stations, public buildings, ocean liners, bourgeois residences built in the 1920s often bear unmistakable traces of this style. Among the most famous examples are the Empire State Building, the Chrysler Building and the interiors of Radio City Music Hall, all in New York City.

If you want to immerse yourself completely in the world of Deco, we recommend that you take a trip to Miami Beach, Florida to stroll through the Art Deco Historic District, the place with the highest concentration of Art Deco architecture in the world, with buildings built between 1934 and 1943.

The Déco style begins to go out of fashion when it becomes “mass”. That is, when, thanks to industrial production, design objects and Déco-style furnishings can enter all homes, making them lose that aura of exclusivity that had characterized their rise.

“It is possible to contact us by email or by phone for those wishing to buy some of the rugs shown here in the photo”

 

 

NICHOLS CARPETS
The East meets the West with its precious items

 

When China joined forces with the Allies, the Chinese carpet trade in Europe and North America began to flourish. But the stylistic reinterpretation of the carpets was possible thanks to the initiative of Walter Nichols, an American merchant who moved to China in 1924 and opened a manufacture of carpets that were particularly different from traditional Chinese carpets. They were strongly inspired by Art Déco, whose bright colors were also quite unusual, from emerald green to raspberry, from red to plum, to purple to yellow, etc … The more brilliant and silky wools were spun with greater thickness than to the normal Chinese wool of the time. The design of these beautiful Nichols rugs, also called China Déco, over time was increasingly inspired by contemporary European designs thanks to the extraordinary request for accompaniment to particular Déco furnishings.

The research and collection of rare and important testimonies of the past have become, over the years, a real collection of precious rugs, kept in a special section of the Carpet Living headquarters. A vast exhibition of unique pieces, objects coveted by the most demanding connoisseurs and enthusiasts.

“It is possible to contact us by email or by phone for those wishing to buy some of the rugs shown here in the photo”

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